Our Profile

Our value is the sum of our professional experience, relationships & expertise

Daitona General Trading L.L.C. was set up in Dubai, United Arab Emirates, by Ahmadaly Fazal, the Managing Director and CEO in 1990. Daitona General Trading L.L.C. is one of UAE's leading general cleaning items and janitorial equipment supply companies. In May 2006, Daitona set up a full-fledged showroom, in Hor Al Anz East, the first of its kind in the U.A.E., as a one stop shop for all the cleaning and janitorial needs of its customers. In 2016-17 a number of new products were added to the portfolio such as: Sleek Series dispensers, Roots floor care machines, Powr-flite commercial cleaning machines and vacuums, and TMB cleaning machines. Daitona carries a large inventory in its four warehouses with over 48,000 square feet to offer its customers prompt deliveries within the U.A.E.


The goal of Daitona General Trading L.L.C. is to continue being a leading supplier of quality and durable cleaning and janitorial equipment and accessories with a focus on customer service. We prudently import products that have less impact on our environment and are competitively priced for our customers.


Our main mission and aim here at Daitona General Trading L.L.C. has always been to provide our customers with exceptional service, outstanding product quality of cleaning and janitorial tools and accessories; to introduce innovative products into the market and offer our customers the widest range of products. For many years we have also provided our employees with professional training, assistance and technologies that help them succeed and the opportunity to significantly enrich their careers. And we have always been able to deliver superior returns to our shareholders by achieving strong and consistent financial performance.