Our Company

Our value is the sum of our professional experience, relationships & expertise

Daitona General Trading L.L.C. was set up in Dubai, United Arab Emirates, by Ahmadaly Fazal, the Managing Director and CEO in 1990. Daitona General Trading L.L.C. is one of UAE's leading general cleaning items and janitorial equipment supply companies. In May 2006, Daitona set up a full-fledged showroom, in Hor Al Anz East, the first of its kind in the U.A.E., as a one stop shop for all the cleaning and janitorial needs of its customers. In 2016-17 a number of new products were added to the portfolio such as: Sleek Series dispensers, Roots floor care machines, Powr-flite commercial cleaning machines and vacuums, and TMB cleaning machines. Daitona carries a large inventory in its four warehouses with over 48,000 square feet to offer its customers prompt deliveries within the U.A.E.


The goal of Daitona General Trading L.L.C. is to continue being a leading supplier of quality and durable cleaning and janitorial equipment and accessories with a focus on customer service. We prudently import products that have less impact on our environment and are competitively priced for our customers.


Our main mission and aim here at Daitona General Trading L.L.C. has always been to provide our customers with exceptional service, outstanding product quality of cleaning and janitorial tools and accessories; to introduce innovative products into the market and offer our customers the widest range of products. For many years we have also provided our employees with professional training, assistance and technologies that help them succeed and the opportunity to significantly enrich their careers. And we have always been able to deliver superior returns to our shareholders by achieving strong and consistent financial performance.

The Brands Daitona Represents Are:

Hygiene System, HS Bin, Vita, IPC, IPC Tools Italy, IPC Ready System Italy, IPC Pulex Italy, Mr Brush, KSI, Cisne, Coronet, Haug Bursten, Aricasa, Celtex, Papernet, AZ-Hygiene, Scentpur, Nu Fresh, Fragmatic, HS Chemicals, Cavallo, Baiyun Cleaning, Roots India, Roots Multi Clean India, HS Bin, TMB Cleaning Tools and Cleaning Machines, Sleek Series, Powr Flite.



Household Cleaning Products, House Keeping Cleaning Products, Roots ,HS and TMB Cleaning Machinery Equipment, Scrubbing Machines, Scrubber Dryers, Walk Behind Scrubber Dryers, Ride On Machine, Road Sweeper, Wet/Dry Vacuums, High Pressure Cleaning Machines, Cleaning equipment, Hotel Supplies, Hygiene Systems Cleaning Products, Daitona Cleaning Products, IPC Tools Cleaning Equipment Products, Pulex Window and Floor Cleaning Products, Vita Cleaning Products, Mr. Brush Cleaning Products, Celtex Tissue Paper and Dispensers Products, Papernet Tissue Paper Products, Cisne Cleaning Products, Coronet Cleaning Products, Kach Sheng Cleaning Products, Baiyun Cleaning Products, Cavallo Cleaning Products, AZ Hygiene Product and Cleaning Equipment, HS Chemicals Cleaning Products, Aricasa Cleaning Products, Scentpur Products, General Cleaning Products, Floor Cleaning Machines and Equipments, Window Cleaning Products, Janitorial Equipment, Wash Room Cleaning Products, Kitchen Cleaning Products, Medical Rolls, Hand Towel Rolls, Center Feed Rolls, Maxi Rolls, Toilet Tissue Rolls, Jumbo Rolls, Toilet Rolls, C-fold Paper, Mutifold Paper, V-Fold Paper, Z Fold Paper, Interfold, Toilet Tissue Paper, Facial Tissue, Paper Dispensers, Soap and Sanitizer Gel Dispensers, Aerosols and Dispensers, Hand Dryer and Dryer, Urinal Screens and Block, Cleaning Chemicals, Hand Soap and Hand Sanitizer Gel, Sanitizing Disinfectant Cleaner, Soft Brooms and Brushes, Hard Brooms and Brushes, Street Brooms, Hand  Brooms, Dustpan Sets and Brushes, Dusters, Vita Mops and Wipers, Floor Squeegees, Window Squeegees, Window Applicators, Telescopic Pole, Aluminum handles, Mop Handles, Metal Handles, Wooden Handles, Wet Floor Sign Board, Janitorial and Housekeeping Trolleys, Single and Double Mop Buckets, Mop Clips, Kentucky Mops, Dustpan and Brooms, Dust Bins, Steel Bins, Stainless Steel Bins, 3 and 4 Compartments Stainless Steel Recycling Bins, Plastic Garbage Bins, Waste Bins, Sanibins, Garbage Bags, Microfiber Clothes, Mops, Dry Mops, Wet Mops, Sponges and Scrubber, Steelwool, Floor Cleaning Pads, Nipper and Litter Picker, Multipurpose copier paper, A4 Printing Paper.